Regenerative Action

Beyond Sustainability

For a long time, "Sustainability" was the measure of all things. But the term is static. It literally means "to sustain." In a world where ecological and social systems are already deeply damaged, it's not enough to maintain the status quo or "do no further harm" (Net Zero). We strive for a regenerative economy.

• Extractive (Old Economy): We take resources and leave waste. The profit is private, the costs are borne by the public.
• Sustainable (Transition): We only take as much as regrows ("Net Zero"). We minimize our footprint.
• Regenerative (Colearning): We act as part of the ecosystem so that it becomes more fertile, resilient, and alive afterward ("Net Positive"). We leave a positive handprint.

The Serviceberry Economy

We learn from nature, inspired by the work of biologist Robin Wall Kimmerer on the Serviceberry. A tree doesn't hoard its fruits to increase their "value" through artificial scarcity. It gives them lavishly to the birds. This is not charity, but a survival strategy. The birds spread the seeds. The gift secures the tree's future better than keeping.

"Gifts consolidate the mystical recognition of participation in something greater than oneself."

(Charles Eisenstein)